Hardknock.tv interview with North Carolina based, Grammy winning producer 9th wonder. Backstage at this summer’s monumental Rock The Bells Tour, 9th talks about working with Drake five years ago, paying homage to those who came before you, and what producers make him work harder.
Mississippi bred emcee David Banner and North Carolina born producer 9th Wonder talk to Okayplayer.TVabout their collaborative effort on Death Of A Pop Star and how they met through a mutual friend. Also clips of footage are shown from the pair’s interview with Peter Rosenberg at New York’s 92Y Tribeca.
9th Wonder talks about his production conglomerate, The Soul Council, who create the signature sound of the IWW Music Group. The five other producers: Amp, Fatin, Kash, E. Jones and Khrysis. They each discuss their soft and hardware of choice, the projects they have worked on, influences and what unique sound qualities they bring to the group.
Producers 9th Wonder and Just Blaze dish about the important things in the industry before a music seminar. Just Blaze heralds creativity, artistry and persistence. 9th Wonder speaks about teaching Hip Hop History at North Carolina Central University and on the mystique of being a producer.
Just Blaze discusses the new generation, their accessibility to music and their level of propensity to learning it’s history. He also stresses the need to embrace current technology and use it to your advantage. He raises the notion that had record labels identified and acknowledged the digital progression early on, they could have adapted in a way that would still be making money for the music industry.
9th Wonder and Just Blaze continue their discussion, exploring the topics of diversifying yourself as a producer by way of movie scores, soundtracks and video games. The subject of hip hop and politics also arises, and 9th as a former History major has much to say about music reflecting the political movements of the time, and controlling the younger generation.
Jay-Z’s engineer and DJ Young Guru talks about the first time he heard “Speed” from Little Brother’s debut album The Listening, and how he was compelled to get in touch with him. Guru heralds 9th as one of the greatest; up in the ranks with DJ Premier, Pete Rock and J Dilla.
9th Wonder talks about using FL Studio (aka Fruity Loops) and how he started using it because he couldn’t afford an MPC. He sits in with rapper and frequent collaborator MURS and discusses how people want to hear the same sound from producers. They also discuss how he goes about making a beat and the feeling that constitutes soul music.
9th wonder sits down on his mpc (yes, not fruityloops) and shows you the art of chopping and properly rearranging samples. Pay attention!
9th Wonder in North Carolina, discussing Fruityloops, his MPC & making a track…
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